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mia electric Car Brand to Make UK Debut at EcoVelocity 2011

The upcoming EcoVelocity motor show (September 8-11) will witness the UK debut of a new electric vehicle brand, mia electric, which will bring three variants of its Microbus to the event. The vehicles, which were designed by the former head of design at Volkswagen, Murat Gunak, are set to go on sale in the UK in the first quarter of 2012.

All three vehicles are powered by an 18kW electric motor at the rear of the car that gives a top speed of 68 mph (110km/h). It will come in three configurations – the standard short wheelbase model and two extended models, the mia L and the mia box van.

The purchase price of the cars at £22,000 (after the Government’s £5,000 incentive subsidy) and all variants will be exempt from the congestion charge in London. The car and batteries come with three year warranties, with the option to purchase up to five years.

“The mia has been designed with cities like London firmly in mind and we consider the UK as a priority market for us (alongside France and Germany). We’ve been overwhelmed by the response we’ve received since we launched in Geneva and now have 3000 confirmed orders. Production started in June and we will be producing 4000 vehicles this year to meet this initial demand. We hope to ramp up production at our factory in Cerizay, France, to a total capacity of about 14,000 by the end of 2012,” stated Head of UK sales at mia, Richard Deslandes.
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