Mercedes Benz Opens Plant in India
With 100 acres of land and independent assembly facilities for passenger cars and commercial vehicles, the infrastructure was created to address the German manufacturer's expansion needs.
“A strong brand, committed employees, strong after-sales service network. A growing market, increasing demand and exciting products: these are the ingredients of Mercedes-Benz’ India story. And it all happens here - at the new home of Mercedes-Benz in India.” said Joachim Schmidt Mercedes-Benz India.
The plant was designed to manufacture the current local-production portfolio of the Mercedes-Benz C, E, and S Klasse, but will incorporate additional production of other models from the Mercedes-Benz range.
"The plant was created with a long-term perspective in mind, and I am sure that we will see many new products roll off the assembly line - both from the passenger car and the commercial vehicle segments,” added Eberhard Haller, Mercedes Benz board director.
The plant was constructed in an uncertain financial climate all over the world. While prospects concerning future financial performance is based on the company's past experience in India, the economic crisis makes any major investment a risky business.
Mercedes has been present in India since 1954. In that year, the German manufacturer started a collaboration with Tata Motors for the production of trucks and subsequently began to work with Force Motors. In 1996, a Mercedes-Benz research and development unit was established in Bangalore.