Mercedes-Benz Fashion Force Targets Oscars

The Mercedes-Benz Fashion Force left the East Coast and has been patrolling the streets of Los Angeles. Brad Goreski and a team of fashion enforcers have been searching for trendsetters and red carpet hits during the Oscar Week, using the same 2012 Mercedes CLS 63 AMG.

The vehicle traveled through the city, offering style setters a ride to their new destination and offering invitations to the annual Mercedes-Benz Oscar viewing party at the Soho House West Hollywood.

“From Melrose to Rodeo Drive, and the chicest parties on Sunset Boulevard, the CLS 63 AMG Fashion Force car outfitted in its official badging is on patrol rewarding stylesetters with a ride to their next destination, and giving out a discreet number of invitations to the annual Mercedes-Benz Oscar viewing party at the Soho House West Hollywood. A tradition during Oscar weekend, the invitation only viewing party draws an exclusive mix of industry executives and Hollywood insiders that celebrate Mercedes-Benz long-standing history in the film industry,” stated the press release.

The Fashion Enforcers include a list of top fashion bloggers: Laurie Brucker of Laurie B Style, Geri Hirsch of Because I'm Addicted, Jaclyn Johnson of Notes on Napkins, Nadine Jolie of Nadine Jolie, Beth Jones of B Jones Style, Alison McNamara of FabSugar, Kelsi Smith of Dedicated Follower of Fashion, Sydne Summer of Think Thru Fashion, and Nola Weinstein of Glam.com.

"Hollywood and fashion are symbiotic partners especially during awards season," said Brad Goreski. "Whether you are right in the middle of a glamorous event or watching it from the sidelines, the red carpet Oscar events set the stage to showcase the latest designs and styles for those watching around the world."