autoevolution
 

Mercedes-Benz Advertising CLA $29,900 MSRP with History Lesson

Mercedes-Benz CLA commercial 1 photo
Photo: image edited by autoevolution
Americans had been waiting to receive a “baby Benz” for quite some years when the CLA was presented last fall and now, after almost half a year of market presence, the automaker wants to remind us all how affordable their four-door coupe is (for a Mercedes, we might add).
Merc mentions the sub-30k financial side of CLA, but, before we move on to the manner in which this is done, we have to set one thing straight. Yes, the CLA250 does come with a MSRP of $29,900, but this doesn’t include the $925 destination charge, so the 30k milestone was more or less achieved.

Admittedly, the commercial’s message is true. Somehow, the CLA is an innovator, since no other MB model had ever been offered for such a price in America. Sure, the car doesn’t shape hearts into cylinder blocks, gather motorsport trophies or conquer the desert, like some of the Mercedes vehicles shown in the commercial do, but it still does a lot for the brand. This is a true history lesson - from the Rote Sau and the original Gullwing to the AMG Vision Gran Turismo Concept and the G 63 AMG 6x6, many Mercedes heroes are seen here.

For instance, we recently came across a CLA story that was nothing short of stunning. We’re talking about the fastest taxi in Austria, the CLA 45 AMG that, ironically, we came across while attending a BMW event.

The car is driven by a woman in her 40s, Sabine, who also happens to own a small taxi company. As Sabine, who used to own a 996 Porsche 911 Carrera Cabriolet, was hitting 5,000 rpm in Sport mode, you could see the smile engulfing the entire cabin of the CLA AMG. Of course, the Performance Exhaust also played an important role here - Sabine did a great job configuring the car.

Her son is currently studying to become an engineer. His dream? To work in Affalterbach, of course.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Andrei Tutu
Andrei Tutu profile photo

In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories