McLaren Launches P1 “Designed by Air” Interactive Experience
The first of a two part series, “Designed by Air” explains how the car was born from raw metallic and carbon elements and crafted by airflow using an interactive 3D model and wind tunnel data. The dedicated website also features several videos that showcase how the vehicle’s aerodynamic systems react and adapt in different environments, including urban and track conditions.
“Our main objective with the McLaren P1 was to design the best driver’s car in the world, on road and track. Managing air flow in and around the car’s bodywork and optimizing aerodynamics was key in achieving this goal. This design philosophy crafted the highly unique and emotive shape of the car. The online ‘Designed by Air’ experience developed for the McLaren P1 captures the essence and detail of the car’s aerodynamic design in an immersive and engaging way,” said Frank Stephenson, design director at McLaren Automotive.
Without further ado, head over to designedbyair.com to enjoy McLaren’s new online interactive experience. We bet you won’t regret spending a few minutes in there.