McLaren Announces European Retail Network
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“This announcement is a major step in McLaren’s history as we progress with our plan to launch a premium, profitable and innovative new sports car company. We have been rigorous in the selection process of our first group of global retail partners – taking a year to select the best thirty-five from six hundred potential retailers. They are now part of the McLaren family,” Ron Dennis, McLaren Automotive’s Executive Chairman said in a release.
However, the brand is still to reveal two more retailers for Germany and a Spanish partner for Europe, followed by an announcement regarding its North American, Middle Eastern and South African partners. The Asia Pacific network will be announced this autumn.
So far, McLaren revealed the names of seven retailers, which are listed below:
- Germany: Düsseldorf, MollSportwagen GmbH; Hamburg, Merkur Hanseatische Beteiligungs-AG
- France: Paris, Neubauer Group; Monaco, MonacoLuxury Group
- Belgium: Brussels, Ginion Group
- Italy: Milan, Gruppo Fassina
- Switzerland: Zürich, Schmohl AG
Finally, there will be a total of 35 retailers worldwide that will start selling the MP4-12C from spring 2011, and which plan to sell together some 1,000 12C units.
“During the selection process we presented a strong business plan that focused on an innovative product line-up, and detailed attention to customer service and aftersales. We have a phrase at McLaren that sums up our attitude towards the retail business: “sanity, not vanity”, and we will work very closely with our European network to deliver great solutions for our future customers,” added Christian Marti, McLaren Automotive’s Regional Director for Europe.
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