Photo: Mazda
Mazda showcased a beautiful concept last year called the RX-Vision. From the start, this vehicle was described as being a muse for upcoming models, but not intended for production in the form it was presented.
However, the positive attention received by the company over this design made waves, and even its lead designer has declared himself impressed by this.
In an interview with Top Gear at this year’s Concorso d’Eleganza Villa D’Este, Kevin Rice admitted that he did not expect for the design to receive so much positive attention.
It would be typical for Mazda’s design director to like his own work, and he claims his coworkers are also in love with the car, but public reaction received during the Italian event “shocked” the Mazda representative and his colleagues.
The shock received by Mazda representatives present at this year’s Concorso d’Eleganza Villa D’Este, where they showcased the beautiful coupe, was of the positive kind as well.
Over the course of the interview, Kevin Rice disclosed that the model was designed with a rotary engine in mind, the only one that would allow them to maintain the lines of the hood as presented.
Kevin Rice disclosed that many visitors approached him regarding the RX-Vision concept and told him that the company should “just go and build it,” but automakers still have to make a business case for every new model they launch.
Since Mazda is an independent car maker, it cannot afford to invest heavily in projects that do not bring revenue. The same can be said for larger manufacturers, as the entire industry is eliminating slow-selling models to cut losses, as well as not developing vehicles that might not sell well enough.
Rice also stated that Mazda keeps developing the rotary engine, and that the automaker will release one when “the world’s ready to buy another rotary.” Unfortunately for rotary enthusiasts interested in buying the next car in Mazda’s RX lineup, the company does not have a launch date set for a production model like this fantastically designed concept.
In an interview with Top Gear at this year’s Concorso d’Eleganza Villa D’Este, Kevin Rice admitted that he did not expect for the design to receive so much positive attention.
It would be typical for Mazda’s design director to like his own work, and he claims his coworkers are also in love with the car, but public reaction received during the Italian event “shocked” the Mazda representative and his colleagues.
The shock received by Mazda representatives present at this year’s Concorso d’Eleganza Villa D’Este, where they showcased the beautiful coupe, was of the positive kind as well.
Over the course of the interview, Kevin Rice disclosed that the model was designed with a rotary engine in mind, the only one that would allow them to maintain the lines of the hood as presented.
Kevin Rice disclosed that many visitors approached him regarding the RX-Vision concept and told him that the company should “just go and build it,” but automakers still have to make a business case for every new model they launch.
Since Mazda is an independent car maker, it cannot afford to invest heavily in projects that do not bring revenue. The same can be said for larger manufacturers, as the entire industry is eliminating slow-selling models to cut losses, as well as not developing vehicles that might not sell well enough.
Rice also stated that Mazda keeps developing the rotary engine, and that the automaker will release one when “the world’s ready to buy another rotary.” Unfortunately for rotary enthusiasts interested in buying the next car in Mazda’s RX lineup, the company does not have a launch date set for a production model like this fantastically designed concept.
Google News