Maybach and Mercedes in Sex and the City 2
For example, while Mr. Big keeps his black S-Klasse, he will also be driving the new Mercedes-Benz S400 Hybrid. Carrie and Mr. Big then drive away for the weekend in their silver E-Klasse Cabriolet. The four style icons then head for an exotic "girls-only" trip, when they are chauffeured in luxurious Maybach sedans.
"Based on the success of the first movie and its ability to attract trendsetters and style-makers, Sex and the City 2 is a natural fit for Mercedes-Benz," said Steve Cannon, Vice President of Marketing, Mercedes-Benz USA. "The movie provides a great stage for us; it showcases our new eco-friendly flagship S-Class, ruggedly sophisticated G-Class and ultra luxury Maybach line in their natural elements. It also perfectly positions the new E-Class Convertible just as it arrives in showrooms."
In addition, the Sex and the City 2-based print ad for the E-Klasse Cabriolet will feature the same Quartz Blue E-Klasse Cabriolet that arrives for a Connecticut wedding scene in the movie. The print ad will feature headlines like "Stylish Enough for Carrie, Luxurious enough for Charlotte, Smart enough for Miranda and Fast enough for Samantha," or "The stunning. The talented. The New Mercedes-Benz E-Class Cabriolet."
Furthermore, there has also been a Mercedes-Benz interactive Sex and the City Facebook page that greets the fans by a Mercedes-Benz E-Klasse Cabriolet, filled with 27 gift boxes. Each box contains a sexy prize, such as a Swarovski wrist watch, an HP entertainment notebook, or the sunglasses Carrie is wearing on the Sex and the City 2 poster.
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