Photo: original image created by autoevolution
Maserati is gearing up to introduce an aggressive worldwide dealer network expansion campaign, with the automotive producer set to double its dealers by the end of next year.
The move will allow the company to make the most out of the multiple new models the company wants to release. To be more precise, Maserati plans to be able to use about 500 showrooms when the new vehicles arrive, with the most important part of the expansion set to take part this year. CEO Harald Wester told Automotive News tha while the company sold under 6.200 vehicles in 2011, it plans to hit sales of 40,000 units in 2014 and 60,000 units in 2015.
To achieve this, Maserati will rely on the Kubang SUV (the production version will use a new name), a new Quattroporte, as well as a second sedan that will be slotted bellow this, being more affordable.
To achieve this, Maserati will rely on the Kubang SUV (the production version will use a new name), a new Quattroporte, as well as a second sedan that will be slotted bellow this, being more affordable.
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