Maserati Plans to Sell 13,000 Quattroporte Sedans in 2013
Maserati are hoping to sell 13,000 Quattroportes in 2013, on their way to a much more ambitious goal of selling 50,000 cars by 2015. Now, while 13,000 cars may not seem like much, for a low-volume manufacturer like Maserati, which sold just 6,159 units last year, and 4,700 units through October of this year, it is still an ambitious task. The idea is to offer buyers of top-of-the-range Porsche, BMW and Mercedes-Benz cars something more stylish, somewhat different, yet still very technically and technologically competent.
However, it’s not the Quattroporte which will bring about the most radical change to Maserati’s sales figures, as the smaller Ghibli will undoubtedly be a much more interesting proposition, because it will feature similar styling (if a bit bolder, from what we hear).
It will have a competent diesel option and it will share a lot of its mechanicals with large Chrysler sedans, so the price will be kept lower than you’d expect - it still needs to rival the mighty BMW 5-Series, as well as the Mercedes-Benz E-Class, the Audi A6, the Jaguar XF and the Cadillac XTS, all of which are very competent.
The range is set to gain a total of five new models by 2015, including the Quattroporte which goes on sale next year.
Story via europe.autonews.com