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Maserati Ghibli Commercial: What Happened to You Luxury?

The absolute opposite of ordinary 1 photo
Photo: screenshot from Youtube
We think we've discovered a gem of a car commercial that has yet to be appreciated to its true value. It's not about a little Abarth that turns into a hot girl and talks sass to you, but it's just as good.
Maserati has a brand new, more compact executive car called the Ghibli it needs to promote. Rather than saying it's almost as efficient as an Audi, they say it's twice as exciting. They ask what really happened to the luxury car, the car that stirred the blood and fed your soul.

As a clear reference to hybrids and EVs, Maserati fills a room with electric motors to prove that automobiles have strayed from the path of excitement. "Scare the old ladies, make the neighborhood kids ask to be adopted just so they can ride to school and back." – good one Maserati, good one.

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About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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