Marchionne Pitting Maserati Against Porsche and Bentley
However, according to Automotive News, Marchionne’s answer will come in the still exclusive but a bit less so Maserati brand. "Ferrari doesn't play with Bentley and with Porsche, it plays in its own box," Marchionne said in a recent interview.
"We have invested as heavily as we have in Maserati because this brand has all the elements of the proper DNA to play in that fight,'' the CEO said about the Maserati Italian sub-brand.
Incredibly, Maserati is expected to increase its sales by a figure of ten in the mid-term. As part of the offensive, two new sedans will be launched, replacing the Quattroporte, and Porsche also has that Kubang SUV to worry about. Rumor has it will be called the Cinqueporte.