Marchionne Expects Chrysler Profitable in 2010
"If you can say 2010 is going to be better than 2009 you can breathe a sigh of relief. We're through the tunnel. The key now is not to fall back in to the same bad habits," Marchionne said. "We're on the money with our five year plan. This is a great car company... it's been just through a lot. You can't undo history. You just inherit all of it."
Marchionne also said that Chrysler's new board will be more reticent in the upcoming years, as the leadership team is just trying to focus on bringing the US-based manufacturer among the top players of the industry.
"I haven't shown one single car I don't intend to launch," Marchionne said during his speech, hinting at the grand shows Chrysler used to make at every major auto event.
"I'm not going to gamble the reputation of this leadership. Lots of people over promise in this business. We're going to be humble," he said. "It lost its pride, which is the most damaging thing you can do to an organization. What we've provided in the last six or seven months is a sense of direction."