Marchionne Displeased by Not Meeting Demand With Jeep Production
He said: "I didn't sell all the Grand Cherokees I could have sold, I didn't sell all of the Wranglers that I could have sold because I couldn't make them." And he does have a point, as apparently the company lost some 60,000 to 70,000 sales due to production bottlenecks, supply problems and other issues.
"On the key products, I'm maxed out [ . . . ] We're investing now in de-bottlenecking all this. Anybody that supplies components to the Grand Cherokee is being pushed to increase capacity. Same thing with people that make Wrangler components,” said Marchionne.
He went on to say: "We're going to try and push beyond 2.6 million in 2013. We've got a lot of work to do here, but the machine needs to be pushed [ . . . ] No vacations. No breaks."
While we don`t agree with the no vacations, no breaks policy, as workers need to be well-rested to be fully productive, we do agree that they need to step things up, especially since there is high-demand for their Jeep models, and the recent updates will only make the the entire range more appealing.