Mahindra Verito, the Indian Dacia Logan
In India, the fastest growing auto market after China, the Logan sales are picking up pace as well. In India, the Logan failed to impress, selling only 60,000 units in five years (the annual target had been set at 50,000 units) and causing in the process the separation of Renault from Mahindra.
This hasn't stopped the Indian automaker from acknowledging the potential of the model. Mahindra presented a new version of the model, one that it says is more suitable for the country.
To be called Verito (derived from the Latin word ‘Veritas’ which means truth), the new model will be powered by two Renault engines, a gasoline and a diesel one. It will come with similar equipment levels as the Logan and will feature ABS with EBD, driver airbag, head restraint for all seats, side impact beams and driver information system.
“The Verito, with its unique value proposition aligns with the Mahindra DNA of offering tough, rugged and sporty vehicles. For the first time, we are using social media platforms to unveil a new product, reflecting alternative thinking. The earlier Logan will continue to get complete service and spares support from us,” said Rajesh Jejurikar, Mahindra CEO.
comments written so far
They have taken over the car now for the last one year; they have generated better volumes, but, this has been largely due to cutting price and lower sales realization.
They are now planning to bring a revised version of the Logan (now called Verito) with a reduced length to qualify for excise relief.I have only one question to ask of Mahindra----where will they get 1200 cc petrol engine for the car. Presently they have only 1400 and 1600 cc engine from Renault. Do they have a technical understanding and agreement with Renault to get such an engine with a capacity of 1200 cc?A question for which mahindra needs to give an answer since they have already announced they are going in for the reduced length of the car to qualify for excise rduction for this car.