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4th of September 2009 | 06:27 GMT | Daniel Patrascu
Lotus Appoints New CEO: Dany Bahar
- Dany Bahar will be Lotus' new CEO
- He will take office on October 1
- He is replacing retired Mike Kimberley
“With Dany’s track record in motorsports and Ferrari, we strongly believe that we have found the right CEO to enhance the Lotus image, brand and reputation as a world class sportscar and engineering company. With a strong management team already in place, we are confident this objective can be attained,” Dato' Mohd Nadzmi Mohd Salleh, Lotus' Chariman said when announcing the appointment.
“I am looking forward to taking on the challenges as CEO of this legendary and iconic company with a peerless motorsport history. Lotus has a worldwide reputation for innovative engineering and superb sportscars that lead the world in efficiency, design and dynamics. With the recent launch of the award-winning Evora, there is proof that Lotus is better placed than many to capitalise on the rapidly changing automotive market. I can’t wait to get my plans underway in October,” Dany Bahar added.
Bahar will be replacing Mike Kimberley, who stepped down from his position as company's CEO, due to health related problems. Kimberley joined Lotus in 1969 as manager of Continuous Engineering. In 1976, he was appointed managing director of Lotus Cars, becoming managing director of Lotus Engineering by 1980. He took the position of company CEO in 1982, following the death of Colin Chapman.









