Lincoln Wants to Attract Attention With New Ad Campaign [Video]
According to Matt VanDyke, Lincoln’s global head of marketing, sales and service, "Lincoln has been off the radar for many people. What we want to do is establish it quickly. We're going to have to use high profile placements, use every tool in the toolbox." They have even used images of the original Lincoln (Abraham) in the actual ads, though we`re not really sure why...
The ad campaign aims to inject some sense of modernity into the 97 year-old brand, as it briefly talks about its history, and how Lincoln has always done things differently, and made unique cars.
The main star of the campaign is the new MKZ, which we must admit is pretty striking to look at, features a very plush-looking interior and has an excellent range of Ford-sourced EcoBoost powerplants, so it`s also quite economical, achieving 45 mpg combined, in its hybrid form.