No, not the 2015 Honda Fit, the Fit Kit, as in "let me get my spanners and put this together myself, maybe visit the ER after stabbing myself with a screwdriver". In the world of recalls and making everything the same, the Japanese brand's subcompact wants to be different, at least for April Fools.
They nailed the stereotype perfectly and delivered a fantastic story, details included. There are apparently 200,000 parts in the Honda Fit Kit, which is obviously more than the actual number of parts that make up a normal car. For anybody who's struggled a whole week with a 1,000-piece puzzle, that sounds like a nightmare (yeah, spoken from experience).
"We read comments every day on enthusiast forums suggesting they could build a better car themselves, so we decided to take it a step further and let people actually build one," said Kuruma Tsukuru, global manager of the new at-home assembly project for American Honda Motor Co., Inc. "Young people around the world are making their own handmade belts, coasters and tie racks, why not their own Fit? The next generation is ripe for this personalized and cost-saving option."
Like building Ikea furniture on a weekend, there's actually no benefit to doing everything yourself. It's just a self-satisfied lifestyle some people like. We love how they also gave it a tech-geek vibe by using those delivery drones. This really is Whole Foods+Ikea+Apple+Amazon lovers all rolled into one stereotypical couple… with a cat of course.
Honda's April Fools jokes is kind of funny, kind of not. We expected the couple to finish making their car in the living room and at the end of it all say "hmmm, now how are we supposed to get this outside?"
As funny as it is… or isn't, we kind of sympathize with the folks in the video, not because they're right and we're overdependent, but because it's fun to tinker on cars.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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