Lights Turn Green for Cruze RS Production
“There were some issues affecting the quality of the package, and in order to ensure that no vehicle leaves without meeting our standards, we held off until it was perfect,” Hettinger said. She declined to specify what caused the delays.
GM is hoping the Cruze will recover lost grounds in the compact car segment, currently dominated by Toyota and Honda. The automaker sold 5,048 Cruzes in October, after having released the model less than a month ago. Toyota sold 18,636 Corrolas, and Honda had 17,121 Civic sales.
The company admits that it had not been as firm in the lower-end segment of cars, as stated by GM vice president of US sales, Don Johnson, during a sales conference call this week.
"We haven't been as strong in cars, especially at the low- end, as we would have liked to have been, and Cruze is really going to be the game-changer in that regard," Johnson said. The company aims to “significantly increase” Cruze deliveries, as car dealers build stocks. Specific sales targets have not been released.
Pricing for the Cruze starts at US$16,995 and boosts up to US$22,695 for the top model. The RS package includes “rocker moldings, unique front and rear fascias, front fog lamps, and rear spoiler,” GM said.