Lexus HS 250h Exclusively for Non-Europeans
In this context, launching the HS 250h in Europe, which would become a direct competitor for a hybrid IS - a model that is a bit larger compared to the HS - would not make sense in such a difficult market environment, the aforementioned source quoted a statement by Lexus.
“Selling the HS 250h here would be an emphatic no because of Toyota’s plans to put a hybrid in every range by 2020. The car would be premium d-segment and a direct competitor to the Avensis and the IS, which already meet premium needs.”
Lexus yesterday announced pricing for the 2010 HS 250h, with the standard model offered with a price tag of $34,200. The Premium edition is sold for $36,970. Thanks to the hybrid powertrain, the car achieves 35 mpg (6.72l/100 km)in city and 34 mpg on the highway (6.9l/100 km).
"The creation of a dedicated luxury hybrid vehicle speaks volumes about Lexus’ commitment to our customers and hybrid technology," said Mark Templin, Lexus group vice president and general manager. "Forward-thinking, well-informed entry luxury consumers are seeking a social statement and technology with a clear benefit in their next car. HS 250h delivers this with its unique package and modern luxury that fits their advanced lifestyle."