Lexus GS Super Bowl XLVI Ad Trailer [Video]
To highlight this initiative, Lexus is airing their first ever Supper Bowl ad on SUnday, February 5th on NBC. We don’t have the full 30 seconds to show you, but a short teaser trailer does reveal the ad is about the new GS, which has been playing a sort of design flagship for a while now in the absence of another all-new car.
“This is a big year for Lexus as we introduce nine new or updated models, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people,” said Brian Smith, Lexus vice president of marketing.
“The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand. The spot also will convey that even more products are waiting in the wings and are anxious to hit the road.”