Lexus and Infiniti Beware - Kia to Become Premium by 2017
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Their current line-up of products reflects just how much they’ve come in the last 5 - 10 years. According to Kia Vice Chairman, Lee Hyung-Keun, their goal is to become one of the “first class brands” of the world. They aim to do this by clever marketing and a constant (and visible) improvement in the quality of their products.
They will use the Euro 2012 and FIFA 2014 World Cup footballing events to get the maximum world-wide coverage - a move which will surely boost their global sales. The automaker is expecting to shift no fewer than 2.21-million units in 2012, an increase of 8.3% on last year’s 2.04-million units sold.
Another of their objective is to challenge the two other Asian luxury manufacturers, Lexus and Infiniti, and judging by their determination, we have no reason not to believe them.
Story via motoring.asiaone.com
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