Lexus All-Wheel Drive Commercial: Walk the Walk [Video]
With hurricane Sandy hitting America hard, this is the perfect time to promote a bit more flexibility from a luxury sedan. Not hurricanes, but the winter is the them of this commercial, which features a very sexy brunette.
Because of all the curvaceous imagery (no, we don’t mean the Lexus), we totally missed the point the first time we watched the ad. The girl is actually a metaphor for what the car is doing – instead of calling it quits, she’s strutting her stuff on stilettos, even though there’s snow on the ground. Basically her good high heel control represents a car wheel finding grip in the snow.
The only problem we have with the ad is that it’s a bit misleading. Most cars of this type have a sports biased setup that’s not really the idea solution for heavy snow. What you need is an ugly old Subaru Forester, but then you wouldn’t have the sexy brunette in the ad.
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