Laurence Fishburne, the Voice of Cadillac
This is not the first time GM went after an A-list Hollywood star to put some heavy words behind the cars it produces under different brands. Back in September, Tim Allen became the voice of Chevrolet, lending his voice to a badge he is a big fan of.
Fishburne, winner of both Emmy and Tony Awards and a star in more movies than we can count, is thus becoming a part of the new marketing campaign prepared for the Cadillac brand. Titled Red-Blooded Luxury, the campaign is the first developed by Fallon, the agency selected back in July to represent the GM badge.
The campaign should be a hit, considering the fact that Fallon is the winner of a Media Lion at Cannes this year for the “Follow the White Rabbit” campaign created for Syfy’s movie event Alice. The agency was also responsible with the creation of the “Coming Home” campaign for Chrysler which aired during the Super Bowl.
“At Cadillac our ambition is to continue to set a new standard in our own distinctive way,” said Don Butler, vice president for Cadillac marketing. “We are excited to be working with Laurence Fishburne as we bring new thinking to the automotive luxury space in 2011.”