Most fans of the Italian manufacturer know that Sergio Marchionne is planning to reduce Lancia's lineup to a single model - the Ypsilon, which will be sold only in Italy. That might spell the legendary carmaker's demise at first glance, but a certain report from a Turin newspaper tells otherwise.
Rising like a phoenix from the ashes, that's how one might describe what Fiat's big guy is planning to do with Lancia. The report informs that the Fiat-Chrysler top brass have openly declared that the almost dead automobile company will not remain in its diminished role for too long.
With big bucks going towards the rejuvenation of Alfa Romeo, the other Fiat-owned brand struggling to make ends meet, Lancia's proper resurrection has been postponed for a handful of years. Sergio will start turning the Italian marque around after the makeover of Alfa Romeo, so fingers crossed 2018 will be the year we'll get an all-new Lancia model.
Just think about it - by reducing Lancia to a single model manufacturer operating in just one country, FCA diminishes the financial burden of building more than one slow-selling model marketed in several European markets. During a recent shareholders and trade union delegates meeting in the Piedmont capital, top management made the decision to restart Lancia from its home market. If the plan does not work here, than buh-bye to any hopes for a future Delta Integrale, Fulvia or Thema.
Considering that the Agnelli family is feeling strongly about the survival of Lancia, we sure hope that Fiat's major shareholder will make things happen properly by lobbying for original cars, not the dreadful and sedate rebranded Fiat hatchbacks diehard Lancia fans (and many other gearheads) hate.
With big bucks going towards the rejuvenation of Alfa Romeo, the other Fiat-owned brand struggling to make ends meet, Lancia's proper resurrection has been postponed for a handful of years. Sergio will start turning the Italian marque around after the makeover of Alfa Romeo, so fingers crossed 2018 will be the year we'll get an all-new Lancia model.
Just think about it - by reducing Lancia to a single model manufacturer operating in just one country, FCA diminishes the financial burden of building more than one slow-selling model marketed in several European markets. During a recent shareholders and trade union delegates meeting in the Piedmont capital, top management made the decision to restart Lancia from its home market. If the plan does not work here, than buh-bye to any hopes for a future Delta Integrale, Fulvia or Thema.
Considering that the Agnelli family is feeling strongly about the survival of Lancia, we sure hope that Fiat's major shareholder will make things happen properly by lobbying for original cars, not the dreadful and sedate rebranded Fiat hatchbacks diehard Lancia fans (and many other gearheads) hate.