Photo: Catalin Garmacea
Lamborghini had a record year in 2015, with its sales jumping to 3,245 speed demons, and while the news may have been accompanied by plenty of champagne, we cant avoid one simple question - how much is too much?
Meeting the ever-increasing sales targets is all fun and games, until an automaker such as the Raging Bull ends up diluting its DNA in the process. Fortunately, Sant'Agata Bolognese is willing to take action in order to prevent something like this from happening - Lamborghini has decided to cap its annual supercar production to 3,500 units.
For the sake of comparison, we'll mention Ferrari has taken a different path, with its current annual production limit sitting at 9,000 vehicles. In fact, raising that limit was one of the main reasons behind the opinion clash between Fiat Chrysler CEO Sergio Marchionne and former Ferrari chairman Luca di Montezemolo, who left the company following those tense discussions.
Speaking to Automotive News Europe, CEO Stephano Domenicali spilled the beans on the automaker's future production plans and the story goes much deeper than the number mentioned above.
To be more precise, Lamborghini expects the upcoming Urus SUV to account for just as many sales as its go-fast machines. In other words numbers, Lamborghini sees its production jumping to 7,000 units and perhaps beyond by 2019.
We're glad to see Domenicali, who used to lead Ferrari's F1 offensive, reinforcing the company's velocity boundaries: "We will not, clearly, give up on our DNA, which is to produce super sports cars,"
Of course, such a plan also requires for the automaker to boost its dealer network. While the Raging Bull currently has 130 dealers across the world, that number will jump to 160 units. And with the U.S. remaining Lamborghini's most important market, around 30 percent of those dealers will be found on American soil.
So next time you attend your local Cars and Coffee event, keep in mind that, in theory, the Ferrari-Lamborghini proportion you'll meet there has a serious industrial reason behind it.
For the sake of comparison, we'll mention Ferrari has taken a different path, with its current annual production limit sitting at 9,000 vehicles. In fact, raising that limit was one of the main reasons behind the opinion clash between Fiat Chrysler CEO Sergio Marchionne and former Ferrari chairman Luca di Montezemolo, who left the company following those tense discussions.
Speaking to Automotive News Europe, CEO Stephano Domenicali spilled the beans on the automaker's future production plans and the story goes much deeper than the number mentioned above.
To be more precise, Lamborghini expects the upcoming Urus SUV to account for just as many sales as its go-fast machines. In other words numbers, Lamborghini sees its production jumping to 7,000 units and perhaps beyond by 2019.
We're glad to see Domenicali, who used to lead Ferrari's F1 offensive, reinforcing the company's velocity boundaries: "We will not, clearly, give up on our DNA, which is to produce super sports cars,"
Of course, such a plan also requires for the automaker to boost its dealer network. While the Raging Bull currently has 130 dealers across the world, that number will jump to 160 units. And with the U.S. remaining Lamborghini's most important market, around 30 percent of those dealers will be found on American soil.
So next time you attend your local Cars and Coffee event, keep in mind that, in theory, the Ferrari-Lamborghini proportion you'll meet there has a serious industrial reason behind it.
Google News