Photo: original image created by autoevolution
Can the letter “J” really make a car into an Internet hit? No, but a chopped roof, more carbon fiber than a race car and it’s one-off status surely can.
Lamborghini says the Aventador J was a huge hit for them, bringing a lot of online hits and more attention than ever for their brand. This is understandable, since this speedster hypercar’s forbidding pricetag and the fact that it was built for a rich enthusiast translates into instant headlines for any non-auto tabloid on the planet.
“We knew the Aventador J was something quite special, but we did not anticipate such an overwhelming reaction to the car. We are pleased by the response to this vehicle and look forward to pushing the limits of design and technology for future products and generations to come,” says Lamborghini CEO Stephan Winkelmann.
Here are the some Internet landmarks Lamborghini says it’s achieved:
“We knew the Aventador J was something quite special, but we did not anticipate such an overwhelming reaction to the car. We are pleased by the response to this vehicle and look forward to pushing the limits of design and technology for future products and generations to come,” says Lamborghini CEO Stephan Winkelmann.
Here are the some Internet landmarks Lamborghini says it’s achieved:
- More than 21.5 million organic Google searches
- The most popular show-week YouTube sports car video; "Aventador J - The Making Of" (seen above) currently has more than 280,000 views (category "Auto and Vehicles")
- A new daily traffic record at www.lamborghini.com
- More than 6,800 tweets with a worldwide exposure of more than 40 million impressions
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