Kia UK Focusing on Customer Reviews in 2013 [Video]
Buying decisions have increasingly become dependent on what existing owners say about their cars on the internet, and Kia hopes happy current owners will guarantee happy new ones as well.
The advert carries the strapline ‘Cars which speak for themselves, customers who speak for us’ and uses an animated keyboard wall as a metaphor for the thousands of customer reviews, creating different backgrounds and visuals highlighting the new range of cars, just like you seen in these preview images.
Lawrence Hamilton, Marketing Director at Kia Motors UK Ltd., said “After speaking with consumers, it became very clear how important customer advocacy and peer-to-peer recommendations have become, especially for big-ticket items with longer purchase cycles.”
❐ Check out the Kia UK Focusing on Customer Reviews in 2013 [Video] photo gallery