Kia Soul at "Chucky's Funhouse" Maze

Kia’s branch in Glendale announced that it is the official sponsor of "Chucky's Funhouse" Maze at Universal Studios Hollywood's Halloween Horror Nights. The event is scheduled to take place between October 28-31 within a theme park environment.

"Halloween Horror Nights is an ideal setting to reach Kia Soul's target demographic," said Stephanie Testa, vice president of corporate alliances of Universal Studios Partnerships & Licensing. "Glendale Kia and Universal are deploying numerous experiential marketing activations such as 'Test Drive & Win' ticket promotions, online on the Halloween Horror Nights Web site and a mobile application to help drive consumers to Glendale Kia."

Integrations at this year's Halloween Horror Nights include a decorated Kia Soul vehicle installation at the Chucky's Funhouse maze, which allows guests to get a close look at the 2010 Kia Soul model.

"Glendale Kia strives to connect with our consumers and what better way than sponsoring an amusing and spirited event as Chucky's Funhouse at Universal Studios Hollywood Halloween Horror Nights," said Pete Mehrabian, General Manager of Glendale Kia. "The creativity and excitement behind the launch of Kia's all-new 2010 Soul fits perfectly with the imagination and thrill behind this popular Southern California Halloween event."

This year's all new Halloween Horror Nights at Universal Studios features four new maze experiences, including Saw: Game Over; Halloween: The Life and Crimes of Michael Myers; My Bloody Valentine: Be Mine 4 Ever; and Chucky's Funhouse. Additionally, visitors also will feast their eyes with six new scare zones, a new live stage performance of The Rocky Horror Picture Show, A Tribute and a re-imagined Terror Tram backlot studio experience.