Karl Wharton Named New Zero Motorcycle COO
“Karl is a proven leader with a strong track record of success and we are proud to have him join the team,” said Gene Banman, CEO of Zero Motorcycles. “He understands virtually every aspect of our business, and with his leadership, we are even better equipped to achieve our long-term goals of building a ‘better motorcycle’ and a strong company. I have every confidence in Karl and look forward to his help in achieving our vision and developing the electric motorcycle market.”
“Karl’s addition builds on the extensive recruitment of executive staff over the past year at Zero Motorcycles which includes the addition of Abe Askenazi, from Buell in engineering; Scot Harden from KTM and Husqvarna in marketing; and Steve Salyer in manufacturing. We have consciously sought out senior executives with industry experience to add to our already strong senior management team and together we have the experience and passion to continue as the global leader in the electric motorcycle industry,” added Banman.
Wharton has spent most of the time working at Triumph Motorcycles, where he developed extensive experience in financial management, market development, operations, worldwide distribution and export sales growth.
He was part of the team at Triumph moving the business from a primarily domestic UK manufacturer to an internationally established brand with 80 percent of its sales bound for overseas markets.
“This is a tremendous opportunity to join a dynamic team & help lead a new and innovative company to higher levels of performance and success,” said Wharton. “My goal is to ensure that Zero Motorcycles continues to grow and to lead the electric motorcycle industry through product innovation and sound management, while never losing sight of our goal to build a ‘better motorcycle’ for our customers to enjoy.”