"Jeep has a special relationship with its community of loyal, engaging customers, so we have created a very different kind of contest to interact with them, while building significant buzz for our brand and vehicles," said Mike Manley, Jeep Brand CEO said.
Jeep will hide three individual Jeep Tikis - Jeep Steel, Jeep Wave and Jeep Trail somewhere in the US, with clues regarding their location to be released via JeepTikiHunt.com, the Jeep Facebook page and the Jeep Twitter handle.
Each of the Tikis will have their own GPS tracking device, linked to a direct telephone number. Once the lucky hunter finds one, he/she will dial the unique telephone number affixed and... win an Islander.
"By placing three Jeep Tikis throughout the country, this buzz and on-line traffic will continue to rise, as we create a genuinely fun opportunity for consumers to win an all-new Jeep Wrangler Islander - a limited edition version of the iconic Jeep Wrangler," Manley added.
The Jeep Tiki Hunt is the second phase of the marketing strategy set in motion to promote the new Jeep Wrangler Islander.
"The initial phase of the contest - the 'Jeep Tweet-to-Win' contest, noticeably increased traffic to Jeep.com and our social media sites. Traffic to our Twitter site alone increased well over 100 percent," Manley bragged.
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