Jeep Offers Limited-Edition Mud Masks for City-Driven Jeeps Missing Offroading

This is the conclusion we've reached after being treated with the automaker's freshest marketing campaign, one that comes from its German arm and creative studio Parasol Island.

In fact, the word "fresh" doesn't quite cut it for this story, since we're dealing with... a limited edition Mud Mask.

We are kidding you not - with the help of the third-party mentioned above, Jeep has come up with a cosmetic product for your car. And yes, this does exactly what you think it does.

Perhaps this is the carmaker's subtle way of telling Jeep drivers who confine their machines to the city that they should dip into the rugged terrain potential of their Jeeps from time to time.

As Adweek explains, the Mud Masks aren't the kind of product you can buy. But they're real and all Jeep aficionados need to do in order to grab one is to head over to Jeep's German website and enter a competition that can bring them such a treatment.

The Mud Mask even has its own short film, with the piece of footage, which you can find below, featuring brand ambassador Elyas M'Barek and a Renegade.

As we found out during our review, the Renegade, especially in Trailhawk trim, doesn't stay true to its name. In other words, this machine is so good at offroading that no Jeep fan would have a reason to label it as a renegade. But that's another story for another time.

Once again, ladies and gentlemen offroaders, we are dealing with actual dirt, so all you need to do to obtain the mud that will give your Jeep the terrain cred is to add water.