J.D. Power and Associates: Mercedes No. 1 in Used Vehicles Satisfaction
Speaking of new cars, Honda again ranked highest in satisfying new car owners in New Zealand, with a rank of 799 points. The Japanese automaker managed to beat Volkswagen, Mazda and Suzuki, the aforementioned report reads.
To be more specific, the study is based on interviews with 4,061 new-vehicle owners and 11,653 owners of used vehicles in New Zealand. The aforementioned figures rely on four factors, as it follows: vehicle quality and reliability, vehicle appeal, service and ownership costs.
This isn’t the first time when Honda tops the new car J.D. Power and Associates reports as the Japanese automaker was the first marque in the Customer Retention survey conducted last December. The research claimed that approximately 64.7% of Honda buyers stick to this particular brand when it comes to buying a new car.
“Honda has historically been a strong performer in terms of customer retention, but 2008 marks the first time since the inception of the study that the brand has achieved the highest retention rate in the industry,” said Debbie Ortuño, manager of product research and analysis at J.D. Power and Associates.
“This comes at a time when all manufacturers are facing challenges presented by current market conditions, including sales declines and tight credit. In particular, Honda’s reputation for creating safe vehicles with high resale value has been instrumental in retaining owners,” she added.