Jaguar UK Sales Boomed in March
2522 XFs were sold in Great Britain last month, a figure that can be translated into a 94.6 percent growth as compared to the same month of 2009. March XK sales recorded a 36.3 percent boost, reaching 382 units.
The complete first quarter sales reports show that the XF registered a 67.2 percent sales increase in the UK, managing to attract 3512 customers, while XF’s sales improved 25.4 percent, with 509 units sold.
Jaguar’s overall UK sales saw a 1.1 percent increase in March, as compared to the same month of last year, reaching a figure of 3,056 units. The company is expecting a stronger increase in the future, as the new XJ saloon will be available starting from May.
"With more than 22,000 XFs now on the road in the UK, the growing popularity of the XF speaks for itself. The second half of 2009 saw consecutive sales growth for the XF and at the end of the year our order book was nearly full with customers wanting an XF. We have kept this momentum going in a challenging market during the first quarter with a very successful TV, print and web advertising campaign, and this has helped us nearly double our sales of XF in March," said Geoff Cousins, Managing Director, Jaguar UK.
"Our XK models continue to perform well and despite the poor weather at the start of the year, we have caught up and exceeded our expectations with both the coupe and convertible versions," added Cousins.