Jaguar Execs Are Pondering Crossover Daily
We know the company has big ambitions to catch up to the big names in the industry, like BMW. A lot of passion is being put into the project, but with money tight, they “want to deliver the right products to the right markets…This is still a business,” according to global brand director Adrian Hallmark.
In the next few years, the company is adding all-wheel drive to the XF and XJ, launching a two-seat sports car, which was previewed with the C-X16 concept, and producing a new V-6 engine.
The soft-roading luxury crossover is expected to arrive in 2015 and promises to be light and agile.