Jaguar and Land Rover’s North American division plans to share dealerships for the two brands, as part of a bigger plan to strengthen its operations. Land Rover North America President Andy Goss explains that the company wants Jaguar customers to also meet Land Rover vehicles in the showroom, since 45 percent of them also own an SUV.
The restructuring process will see the 245 locations be trimmed down to 200, but the same number of franchises will be kept active. The first step has already been made at a new Jaguar Land Rover center opened in New Jersey and 20 extra dealerships will follow soon.
The company doesn’t just want Jaguar buyers to consider Land Rover, it also wants to establish a stronger image for the two brands. Since the two carmakers have started refreshing their range of cars, the move makes perfect sense.
Via: Inside Line
The company doesn’t just want Jaguar buyers to consider Land Rover, it also wants to establish a stronger image for the two brands. Since the two carmakers have started refreshing their range of cars, the move makes perfect sense.
Via: Inside Line