autoevolution
 

Jaguar and Land Rover to Share US Dealerships

Jaguar and Land Rover’s North American division plans to share dealerships for the two brands, as part of a bigger plan to strengthen its operations. Land Rover North America President Andy Goss explains that the company wants Jaguar customers to also meet Land Rover vehicles in the showroom, since 45 percent of them also own an SUV.
New 2013 Range Rover 1 photo
Photo: original image by autoevolution
The restructuring process will see the 245 locations be trimmed down to 200, but the same number of franchises will be kept active. The first step has already been made at a new Jaguar Land Rover center opened in New Jersey and 20 extra dealerships will follow soon.

The company doesn’t just want Jaguar buyers to consider Land Rover, it also wants to establish a stronger image for the two brands. Since the two carmakers have started refreshing their range of cars, the move makes perfect sense.

Via: Inside Line
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Andrei Tutu
Andrei Tutu profile photo

In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories