Jaguar and Land Rover to Share US Dealerships
The restructuring process will see the 245 locations be trimmed down to 200, but the same number of franchises will be kept active. The first step has already been made at a new Jaguar Land Rover center opened in New Jersey and 20 extra dealerships will follow soon.
The company doesn’t just want Jaguar buyers to consider Land Rover, it also wants to establish a stronger image for the two brands. Since the two carmakers have started refreshing their range of cars, the move makes perfect sense.
Via: Inside Line