Introducing the 2014 Chevrolet SS - From Race Car to Production [Video]
"We race what we build and we build what we race," was Chevy's slogan when unveiling the clip which presents the SS' "transformation from race car to production vehicle".
The car's NASCAR pedigree was actually the basis of Chevrolet's campaign for the SS, and it's not that surprising since the vehicle will debut in Q4 2013, at least six months later than the Sprint Cup season's inaugural race, set for next Saturday. And after all this is Chevy's first rear-wheel-drive performance sedan in 17 years, how can you debut a muscle car without showing it off just a little bit?
Along with the short "Introducing the 2014 Chevrolet SS" clip, the company also published the full Daytona unveiling ceremony, and you can watch both of them below.