InTEXTicated Campaign Launched
The campaign, centered around the InTEXTicated term, is planned as yet another warning to the dangers of texting and driving. For those of you who don't know what InTEXTicated means (that included us until now), here's a definition: “people that text and drive in a daze and aren't paying attention to driving.”
The plans for the new campaign have been drafted by the organizers, DCH Auto Group, for some time now. The group announced a design competition for students from DCH-sponsored high school SADD Chapters, at the end of which the best design got the chance to be put into practice.
The winning design of the campaign belongs to student Michael Rios from Elmwood Park Memorial High School and will be featured on highway billboards and at New Jersey area train stations. Other outdoor advertising will be made using the design of runner up Stephanie Puckett, another student from the same highschool.
"The number of car crashes as a result of people using their mobile phones while driving is cause for concern," said Shau-wai Lam, DCH Auto Group chairman. "The holiday season is such a wonderful time of year, but it can turn very tragic if drivers give in to distraction and not abstain from texting while driving."