Infiniti Wants “De-Americanized” Lineup for Europe
Speaking to Wards Auto, de Nysschen said Infiniti needs to minimize its “strong US-centric focus” to become a strong contender for BMW and Mercedes-Benz in the premium market. In other words, the automaker wants to add more small-displacement engines to its lineup and develop a flagship coupe-styled four-door model.
“Our strong US-centric focus has driven product strategy, and for Infiniti to be positioned as a strong contender in the premium market, we really do need to break the mold of (that) very strong focus. I mean, goodness, the entry-level engine on an Infiniti is a 330 HP V6,” de Nysschen told Wards Auto.
Besides designing an all-new flagship sedan, Infiniti is also working on a new small vehicle market approach with the launch of the Q30 compact and the introduction of turbocharged four-cylinder engines as part of the Daimler-Nissan deal.
Story via WardsAuto