Photo: Infiniti
Let’s just say right off the bat that we think this is a really bad idea, one of the worst naming strategies we’ve ever seen. Infiniti would have been far better off giving every car a real name like in Japan or leaving things as they are.
Beginning with the 2014 model year cars that will be on sale early next year, all sedans and coupes will be named with a “Q”, while all crossovers will have “QX” in their name. It’s sounds a bit like the Volvo scheme, but it’s much worse.
For example, the G Sedan will be replaced by an all-new model called the Q50, which will make its debut at the 2013 NAIAS in Detroit. But the coupe and convertible versions of he G Sport Coupe and Convertible (the old ones) will be called Q60, even though they are technically the same car. The range-topper will be the Q70, the car we know as the M Luxury Sedan. Still, at least you’ll be able to say you drive a Q7... ty. Will Audi let that slide?
In the SUV range, the EX compact crossover will become the QX50, the new JX 7-seater will be known as the QX60, followed by the QX70 that we know as the FX. Finally, the SUV that was already called the QX will become QX80.
The problem here is that the QX60 is bigger and carries more passengers than the QX70. That would be like Mercedes putting the B-Class before the A-Class.
"Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989," said Johan de Nysschen, President of Infiniti.
For example, the G Sedan will be replaced by an all-new model called the Q50, which will make its debut at the 2013 NAIAS in Detroit. But the coupe and convertible versions of he G Sport Coupe and Convertible (the old ones) will be called Q60, even though they are technically the same car. The range-topper will be the Q70, the car we know as the M Luxury Sedan. Still, at least you’ll be able to say you drive a Q7... ty. Will Audi let that slide?
In the SUV range, the EX compact crossover will become the QX50, the new JX 7-seater will be known as the QX60, followed by the QX70 that we know as the FX. Finally, the SUV that was already called the QX will become QX80.
The problem here is that the QX60 is bigger and carries more passengers than the QX70. That would be like Mercedes putting the B-Class before the A-Class.
"Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989," said Johan de Nysschen, President of Infiniti.
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