Infiniti is Official Automotive Partner of Relais & Chateaux
“Both Relais & Chateaux and Infiniti are dedicated to ensuring that every client is inspired by their surroundings, and immersed in an environment which combines the finesse of modern luxury with a passion for unrivalled quality and service. The new partnership with Relais & Chateaux reaffirms Infiniti as a premium automaker for the understated customer,” explains Toru Saito, corporate Vice president and leader, Global Infiniti Business Unit.
As a result of this partnership, Infiniti will have a brand presence in the renowned Relais & Chateaux Guide and Magazine found in the various Relais & Chateaux properties. This will provide the automaker with exposure to a target of affluent clients who visit the group’s 500 properties every year, in addition to corporate events, joint affiliate marketing opportunities, and the distribution of the “adeyaka” brand magazine of Infiniti.
“At the heart of the Relais & Chateaux philosophy is the idea that travel should be an opportunity to discover the Art of Living. Relais & Chateaux is renowned for offering guests a truly unforgettable experience in a unique setting, and Infiniti is a logical partner for us as we share the same “art de vivre” philosophy,” explains Jaume Tapies, International President at Relais & Chateaux.
This agreement brings Infiniti together with a prestigious group of Official Partners of Relais & Chateaux, which include Moet & Chandon, Nespresso and Silversea Cruises.