Infiniti Founder Bill Bruce Dies at 70
Back in 1989, when the Infiniti brand was launched in the United States, Bill Bruce was the company's general manager. Widely credited for introducing Infiniti's "Total Ownership Experience" concept, he joined the luxury vehicle manufacturer after spending seven years with Nissan.
By 1982, when he started working for the Japanese automaker, Bruce already had 13 years of experience with Ford. He retired from Nissan in 1999.
“Bill Bruce has laid the foundation for the Infiniti brand worldwide,” said Johan de Nysschen, president of Infiniti. “He got wide acclaim and respect for his vision to provide customers with an outstanding experience throughout their entire ownership of the car. This caused a major shift in the car industry overall, and so he left a lasting mark. We are saddened by this loss and our thoughts are with his family.”
Bruce is survived by his wife, Nancy, and his children, Amanda and Rob.