Infiniti Debuts Two New TV Spots, to Air on Fan Preference

Luxury auto brand Infiniti aims to get closer to its fans by initiating a new campaign that will see its two new advertising spots being aired according to consumer preference.The two new 15-second spots entitled "Lullaby" and "Spa" have been exclusively unveiled on the brand's Facebook page, official YouTube Channel and Twitter, and are also embedded below this article.

Fans will get to decide which they prefer to run most often via the brand's Facebook page.  The company will then start rotating these spots on network, cable and spot market TV on July 18, and will amplify spot rotations based on enthusiast preference through August.

Taken separately, in "Lullaby," the first 15-second spot, Infiniti claims, "There's luxury that lulls, and there's luxury that thrills." Infiniti then reinforces the point in a second 15-second spot entitled "Spa" which acknowledges that, "Luxury can be a sedative or a stimulant."

However, both spots are aimed at showing consumers two sides of luxury, at opposite ends of the spectrum, using rival brand Lexus to highlight it. "Introduced to the brand's fans and followers first, these new spots boldly reinforce the luxury automaker's status as the antithesis to sedate luxury,” the company explains in a statement for the press.

"We believe in telling compelling stories with an attitude that feels more energetic and optimistic than traditional luxury brands," said Infiniti Americas Vice President Ben Poore. "Our commercials are bold, and serve as our proclamation of confidence in our ability to move our customers emotionally as well as physically."