Infiniti Confirms Entry on the Chilean Market
While most luxury brands have focused their attention on Asia and its leading power, China, Nissan is aiming its Infiniti brand towards South America, a continent for which the Japanese have big plans in the near future.
Those plans include the launch of Infiniti on more local markets, starting with Chile in 2012. The models which Infiniti will be selling here have not been announced, but it's likely SKBerge, the importer and distributor of the models in Chile plans to sell the entire range, including the production derivatives of the concepts presented this year at various auto shows.
"We are pleased that SKBerge is going to be our Infiniti partner in Chile, and following our recent announcement of entering Mexico this coming autumn, this is another important step in our global growth plan," said Toru Saito, corporate vice president for Infiniti.
"SKBerge has a great track record in the automotive industry in Latin America, and we already have a strong working relationship with the Bergé group in Spain."
With Chile soon to be on the portfolio of markets, Infiniti hopes to increase the numbers it has recorded in the recent past. In 2010, the manufacturer sold 145,675 cars globally, and plans to pass that number by the end of next year (the numbers for last year represent an increase of 30.8 percent over the prior year).