'Imported from Detroit' Gets Chrysler an Effie [Video]
There’s nothing better for your Detroit blues than cuddling up to a nice cup of Chrysler 300 and discovering the things that define American luxury as opposed to say a BMW 3-Series.
The thing we liked about the campaign the most is that it wasn’t really about cars as such. There were no cheep pot-shots at the rivals, as Chrysler just seemed to brush off criticism and deliver a good, thoughtful message.
In fact, the campaign was so good that Chrysler Group’s “Imported from Detroit” campaign was awarded with a ‘Grand Effie at the ’44th Annual Effie Awards’ gala held in New York.
“The ‘Imported from Detroit’ campaign was more than a commercial; it signified the start of the new Chrysler Group LLC and airing it during the Super Bowl allowed us to share our story with America. We are thankful to all of our consumers for joining us on this journey,” said Olivier Francois – Chief Marketing Officer, Chrysler Group LLC.
“On behalf of everyone at the Chrysler brand and all of the employees at Chrysler Group we thank the voting jury for this honor,” Francois added.