Hyundai Still Pondering Genesis Luxury Sub-Brand
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However, Automotive News (Sub. Req.) now reports that the carmaker is still considering the idea, with the new sub-brand potentially taking models such as the Equus, Genesis Sedan and Genesis Coupe under its wing.
The vehicle would receive a new alphanumeric designation and would be sold in the same dealerships,but with a clear distinction. It seems that Hyundai could opt for selling the cars with dealer-installed badges.
However, Dave Zuchowski, executive vice president of sales for Hyundai Motor America, told Automotive News that the company would also introduce a redesign for these models, not just new badges, which means that if the move gets the green light, it won’t come earlier than next year.
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