Honda Show Up at Detroit But Without the Drama

Honda

Honda has announced that they will be present at the Detroit Motor show and that they will unveil their new creation, the Honda Insight. There is a catch to Honda's decision because they will not have flashy press conferences for the simple fact that they need to save money.

"Normally we have a great TV moment with special effects to reveal a new model," says Chris Martin, a spokesman for American Honda. "That's a very expensive prospect. Given the economic times, we just didn't see that as appropriate this year."

Honda still plans to unveil the production version of the Insight hybrid vehicle in Detroit,and during press days, Honda will be doing interviews as usual. There will also be some press announcements on Honda's luxury brand, Acura.

There are several carmakers that will not make it to the show as well. The list is quite long and includes Nissan, Infinity, Mitsubishi, Suzuki, Land Rover, and Rolls Royce. Moreover, Porsche has announced that they will drop out this year as well as the next one.

The Japanese car manufacturer, Honda will still show cars in Chicago, but without the press conferences, free juices lights and meals.

"We are not pulling out of shows completely," they say.

It seems that the global crisis takes its toll on car makers around the world, but we have one question for them. If they don't show up at auto shows and don't market new products how are they going to sell any cars in the first place?