Honda Not Satisfied with Accord Sales
“It will be the year of the complete rebound,” Ito said at the company’s Tokyo headquarters. “Sales in North America will lead the recovery. We’ll introduce a fully revamped Accord in the fall, and that will be a big plus to our sales.”
Yet things haven’t gone according to plan in March this year, and Honda says its sales of the Accord were “not satisfactory” in a statement made in New York. US customers only bought 26,771 Accords last month, down from 31,533 a year ago.
"We're still suffering the inventory issues associated with the disaster," marketing executive Mike Accavitti said.
The company will face stiff competition from a number of other significantly redesigned or all-new midsize models, such as the Chevy Malibu, Camry or Ford Fusion.
Story via Automotive News