The new Honda Civic is ready to meet the European market and the carmaker has now released a smartphone app to support the launch of the car, with this aiming to connect with customers at an emotional level.
The Honda Civic App was developed by Nexus/H and aims to become a part of the buying process, being included in a wider marketing plan that also includes printed catalgoues, as well as other online and offline channels.
Here are the key features of the new app:
Here are the key features of the new app:
- An interactive “hot spot” to demonstrate the imaginative Honda “Magic Seats” system with a fun game that shows the variety of items that can be conveniently stored within the flexible interior and luggage area.
- A dynamic 360 degree viewing facility that provides a virtual tour of the interior space and equipment that becomes even more involving with the iPhone version which uses an accelerometer.
- Users can create their own “wind tunnel” experiment through the smartphone mic and discover some of the key aerodynamic and handling characteristics of the new Civic.
- Ability for users to “explore models” and to create their own new Civic, choosing model, engine, grade, colour, etc., with a social media and email facility to post and share their model on Twitter or Facebook.