Honda Expects Huge Comeback in 2012
But the Japanese automaker is confident in the future, according to Detroit Free Press, as they expect to increase their own sales by 23.5% and premium division Acura’s by 40%.
As you’ll know already, the just about the whole Acura line will be refurbished starting with the numerous models to be shown in Detroit. From the looks of things, they are trying to recapture the market for sporty, well made products.
As for the Honda brand itself, that will see the arrival of a refurbished version of the much criticized Civic, which was only revealed this year. The jump in sales will also come as they’ve largely solved their supply problems.
“It looks quite high jump, but because of the availability problem, we had a really low year this year,” Tetsuo Iwamura, president and CEO of American Honda said yesterday. “To us, it is a natural growth.”
“The competitors become better — that is a fact,” Iwamura added. “The gap between Civic and competitors has been narrowed. In the past we had a huge gap.”
Their market share has dropped 1.5 points to 9% in the first 11 months of the 2011, but it ‘s hoped that the new CR-V crossover will also go some way towards recovering the lost luster.